News

September 01 2017

For the eighth year in a row, Hyundai is ranked No. 1 in the automotive industry in New York-based Brand Keys’ Customer Loyalty Engagement Index. The survey also mentioned Ford as a leading automaker in that regard. “In an industry that is more competitive than ever, Hyundai continues to exceed customer expectations with vehicles, technologies and customer engagement that make things better,”...

July 31 2017

Hyundai recently launched two marketing campaigns for mobile devices and television in order to promote its latest sedan models. First, the all-new 2017 IONIQ appears on sponsored Tinder profiles—a first for the popular dating app. The idea is to remind Canadians that they shouldn't settle in picking a car or partner, and they might just find the 'whole package' in the one they least expect....

May 05 2017

You probably know at least a little bit by now about the new 2017 Hyundai IONIQ sedan, the world’s first car to offer hybrid, plug-in hybrid and 100% electric versions all on one single platform. If not, check out our review published at the beginning of March. The big remaining question mark for consumers was the price. Now Hyundai Canada has announced the MSRP for the different trims and...

May 05 2017

Last December, the great-grandson of Ernest Shackleton climbed aboard a modified Hyundai Santa Fe Sport to complete the illustrious explorer’s famed Antarctic trek. Patrick Bergel thus became the first man to cross that frozen continent in a passenger car. The 5,800km return trip ran between Union Camp and McMurdo and took 30 days to complete. The Santa Fe Sport drove over frozen terrain in...

May 05 2017

It was a revised and improved 2018 Hyundai Sonata – sporting an eye-catching new front end - that made its North American debut this week at the 2017 New York International Auto Show. It is expected to arrive at Canadian dealerships over the course of the summer. How has Hyundai spruced up the look of its sedan? The latest edition of the Sonata comes with a new front grille, a chromed chin...

February 21 2017

February 20 2017

As promised a few days ago, the all-new 2018 Hyundai Elantra GT made its North American debut today at the 2017 Chicago Auto Show. It will go on sale this summer, with prices to be announced closer to launch. Similar to the Elantra sedan, shoppers will be able to choose between two models: the efficient, smooth-running Elantra GT (2.0L, 162 hp) or the more powerful and fun-to-drive Elantra GT...

November 21 2016

A distinctive customer experience By Guillaume Rivard , 2016-11-21 Hyundai’s new luxury car brand officially began its Canadian operations today with the launch of Genesis Motors Canada. Around 30 separate dealerships will open in the next five years and Genesis stores will even pop up in shopping malls across the country starting next summer. Genesis aims to stand out from other luxury car...